COMMERCIAL ARTWORK
Joshua is a classically trained illustrator and figurative artist, but prefers to work digitally in order to create direct to web images that are unique and exciting, blending modern tools with old school draftsmanship. This yields a final product that is ideally suited for exhibition on the screens that are cybernetically attached to our eyeballs in this modern world that has been determined by our robot overlords and the AI that we all serve.
In 2021, Joshua collaborated with legendary rock drummer, Gary Powell (founding member of The Libertines and Dirty Pretty Things, and touring member of the The Specials and The New York Dolls) to create THE INVASION OF... a totally unique NFT experience that blends animation, art and video, inspired by Mr. Powell's music and by an anime project they are developing together. The NFT debuted as a prestige drop on crypto tech startup, Serenade.co and did sales in the thousands of British Pounds.
In 2020, Joshua collaborated with a boutique sports agency to create a totally outside the box recruitment tool for an 18 year old basketball phenom out of Senegal. They cowrote the story and Joshua did all the design, art and colors. The result was totally original 16 page prestige comic book that was later published.